Case Study
Cocoa et Chilli
Turning a neighbourhood bakery into a story worth discovering.
A six-month repositioning campaign designed to give an established neighbourhood brand fresh attention following a major renovation, despite being in a competitive location and limited budget.
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1.6B+ reach
$307 AD value
6 months
The Challenge
A renovation gave them a new look. Now it needed to be noticed.
Cocoa et Chilli was an established neighbourhood bakery coming out of a major renovation in a competitive location.
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The challenge was to turn that change into renewed attention, without relying on a large budget or simply announcing that the space had been refreshed.
The approach
Give people a reason to look again.
01 - Brand Repositioning
Evolving from a local bakery into an essential must-visit food destination.
02 - Media Relations
Finding fresh angles that gave food, lifestyle and hospitality media a reason to visit the brand.
03 - Storytelling
Using the renovation, product and personality of Cocoa et Chilli to create a broader story around the brand.
