Case Study
Querida Mexican & Friends Dubai
Giving an established favourite something new to say.
A four-month PR campaign built to reignite the story around Querida, attract new audiences and create opportunities beyond its Al Barsha home.
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70.6M+ reach
$195K AD value
4 months
The Challenge
A neighbourhood favourite ready for a bigger audience.
Querida had already built a loyal following in Al Barsha. The challenge was to give people a reason to look at the brand differently and create awareness beyond its immediate neighbourhood.
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The campaign needed to build on what already worked, while introducing Querida to new audiences and creating fresh reasons to talk about the restaurant.
The approach
Give people a reason to look again.
01 - Media Relations
Creating fresh editorial angles around Querida's food, personality and experiences to reach audiences beyond Al Barsha.
02 - Influencer Engagament
Working with relevant creators to introduce Querida to new audiences and put the restaurant back into the dining conversation.
03 - Partnerships & Activation
Creating opportunities for Querida to show up in new places, with new people and in ways that extended the story beyond the restaurant itself.
