our work
The Stories behind the headlines.
Every restaurant has a different story to tell.
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These are a few of the hospitality brands we've helped launch, reposition, grow and keep part of the conversation.Â
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No two campaigns looked the same.
Neither did the results.
Featured Stories
A few stories we're proud of.
01
Karaz Restaurant - Abu DhabiÂ
Making a new opening hard to miss.
A launch campaign designed to introduce Karaz to the UAE market, build credibility and create momentum in a saturated restaurant landscape.
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Results: 15.7M+ reach . 17 media features . 2 months
02
Cocoa et Chilli
Turning a neighbourhood bakery into a story worth discovering.
A six-month repositioning campaign designed to give an established neighbourhood brand fresh attention following a major renovation, despite being in a competitive location and limited budget.
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Results: 1.6B+ reach . $307K AD value . 6 months
03
Querida Mexican & Friends Dubai
Giving an established favourite something new to say.
A four-month campaign built to reignite the story around Querida, attract new audiences and create opportunities beyond its Al Barsha home.
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Results: 70.6M+ reach . $195K AD value . 4 months
04
Mondoux Dubai
Helping a growing restaurant group stay front of mind.
An eight-month PR retainer supporting Mondoux's existing locations while building awareness around new openings and strengthening its position as a family-friendly French-inspired restaurant.
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Results: 71.3M+ reach . $876K AD value . 8 months
05
KOITA
Turning a premium product into an everyday choice.
A two-month consumer PR and influencer campaign designed to move KOITA beyond its premium positioning and into the everyday household conversation.
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Results: 16M+ reach . $134K AD value . 2 monthsÂ
What the work tells us
Good PR isn't about making more noise.
The best results come from knowing what is worth saying. who needs to hear it and when to say it.
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Sometimes that's a new opening.
Sometimes it's a reason to rediscover a familiar favourite.
Sometimes its simply finding a better way to tell the story.
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That's the thinking behind every campaign we take on.
The right story.
The right audience.
The right moment.