Case Study

Karaz Restaurant
Abu Dhabi

Making a new opening hard to miss.

A launch campaign designed to introduce Karaz to the UAE market, build credibility and create momentum in a saturated restaurant landscape.

15.7M+ reach

17 media features

2 months

The Challenge

A new restaurant needs more than an opening night.

Karaz was entering an already crowded UAE restaurant market. We needed to establish credibility quickly, introduce the brand to a new audience and create momentum beyond opening day.

The approach

Build anticipation. Create credibility. Keep the story moving.

01 - Media Relations

Targeted outreach to relevant UAE food, lifestyle and hospitality media.

02 - Launch Experience

Creating opportunities for media and tastemakers to experience Karaz.

03 - Storytelling

Building angles that gave people reasons to talk beyond the opening.

In the press

What the story looked like in the wild.

01 / 04

Go to link

15.7M+ reach . $135K AD value . 17 media features

The takeaway

A strong opening is only the beginning.

The right story told to the right people at the right moment can turn a new restaurant into a name worth remembering.

Next story - Cocoa et Chilli