Case Study
KOITA
Turning a premium product into an everyday choice.
A two-month consumer PR and influencer campaign designed to move KOITA beyond its premium positioning and into the everyday household conversation.
16M+ reach
$134K AD value
2 months
The Challenge
A premium product needed to become part of everyday life.
KOITA was already positioned as a premium organic milk brand, but the opportunity was to make it feel more accessible and relevant to everyday households.
The challenge was to move the conversation beyond product quality and premium positioning, and show people how KOITA could fit naturally into their everyday routines.
The approach
Make premium feel practical. Make the product part of the conversation.
01 - Influencer Engagement
Working with relevant creators to introduce KOITA through authentic, everyday consumption moments.
02 - Consumer Storytelling
Build stories around how KOITA could fit into family life, routines and everyday choices.
03 - Product Visibility
Putting KOITA directly into the hands of consumers and creators through targeted product seeding and sampling.
